Beauty is an attitude. There is no secret for being beautiful. In the world, there are no plain women but women who do not care or do not believe in their own attractive. Esstes Lauder is the name of fashion magazine's "common word", and her kingdom iis the leader in the business, her famous word is regarded by women alll over the world as a classic mottoed hardy Rule for Winter 2010
Estee Menzel was born in 1907 in a Jewish immigrants family from Hungary in Queens, New York. Her father runs a hardware store and she is ninth child in her family. Estee's uncle was a druggist who usually liked making various kinds of chemical agents in the lab. In the 30s of last century, Estee got a cream formula from her uncle, she produced products according to the formula, and then sold to those female customers in beauty salons in Manhattan, New York.Find Highest ed hardy for Yourself!
In 1946, Estee, who has been Mrs. Lauder, as well as her husband Newcerf Lauder founded their own company worthy of 50,000 dollars---Estee Lauder Cos. Inc. The company initially sold only four kinds of products: clean oil, creams, lotions and all effective emollient cream. In the first or two years, Estee Lauder's business is not large. But in the year 1948,Mrs Lauder had her own monopoly counter in the famous depatment store "SAKS Fifth Avenue". Estée Lander's fame as a high-class beauty skin-care products brand becomes popular quickly.Gallant ed hardy are Absolutely In Fashion for August
Estee Lauder produced the "Youth Dew" in 1953. And it is bath oil with fragrance, which can be used as perfume. Youth Dew was very successful in the market and broke the monarchical position of French perfume. It also made high-class perfume not the only luxury for a few ladies. Since then, the Estee Lauder perfume has been popular in the fashion world. For example its BEAUTIFUL perfume whose advertising always use the bride as main character.
In fact, Mrs. Lauder's most famous saying is that: "I promote sales every day in my life." She not only has a keen insight into fashion trends, but also a marketing expert in the business world. She has two pioneering work on the cosmetics market: First, distribute the free tryout packet, because she believed "good products will speak for themselves"; The other one is that when customers buy products who also can get the same brand gifts. Now the action is also the classic method in the cosmetics marketing.
On the last century 60's, Estee Lauder started aggressively to expand the international market, and entered the United Kingdom, Canada, Australia, France, Germany and Japan. Estee Lauder`s counters are situated in the high-end department stores such as Harrods in London, Lafayette in Paris, etc.. The more stylish and expensive the places are, the more Mrs. Lauder is well-contented.
So far, Estee Lauder remained strong family color; the top management has four people who are from family members. In April of 2004, Mrs. Lauder who had founded Estée Lauder died in her house in Manhattan at the age of 97. Mrs. Lauder was appraised one of the most influential twenty business genius by "Time" magazine in 1998, and she was the only female.