The ultra-fashion brands A & F which is highly influential in the minds of young people in the United States opened its first Asian store in Ginza Tokyo, Japan. This is the company's another shore following the flagship stores successfully opened in 2005 in New York and in 2007 in London, and that opened last year in October in Milan.Wanna Change Your Picture in Autumn? Try Abercrombie & Fitch
As early as the opening of new stores, A & F has maked propaganda for themselves. The first topic is that they hired the 13 male models wearing A & F to show their good shape. As Asia's first official store, A & F Tokyo store opened in one breath 12 stories of directly managed stores on the ground. In the opening day, the brand's loyal customers began to line up and wait from 7:00 am. At 11 am, when opened, queues in front of the new flagship store are of nearly 1,000 people. According to statistics,there were about 5,000 people came to the store only on the first day.It kept the highest sales record in the history of the company.Tiffany and Co , Finest Choice for Beloved
The new store covers an area of 10,000 square feet. It closes to the PRADA and Salvatore Ferragamo stores. The company consider using at least 4 years to deep in Japanese market. Maybe it is one of the largest spending of all stores since the beginning of recorded history in Ginza.The cost is higher by 18 to 20 million dollars than that in London. The company spokesman said the Tokyo store was a very important step for the A & F's global expansion plans. The store in Ginza is the first branch in Asia,the company is thinking about opening up the second Asian branch in Fokoka,Japan next year.
However, the spokeswoman did not disclose more shop program. However, a real estate consulting firm in cooperation with the company, Prod Co. Ltd said, A & F is searching a appropriate address in Shinjuku, Omotesando District, Tokyo . Prod Co. Ltd also revealed that, A & F is also surveying potential stores in Nagoya, Kobe and Osaka. The company plans to open its first Hollister shop in Japan next year. The Company believes that the successful opening of the Ginza store is the another example of company's international expansion strategy.
The clothes of A&F are interesting in that ideas would change almost every season.All advertising of A&F take on the forms of favorite music,sport and so on for the young,to show it's connotation. In fact, the COOL elements in A & F dress style are not hereditary. It originated from the same name DAVID T. ABERCROMBIE created by DAVID ABERCROMBIE in New York in 1982. DAVID T. ABERCROMBIE company is a supplier to provide hunting, fishing and other outdoor activities clothing for the wealthy class. The A & F clothing mainly aimed at young people. Because of the good texture, outstanding design for Asian size, it is welcomed by Asian very much. In addition, the apparel uses the finest of cotton fabrics, is comfortable, breathable, soft, and its sweat-absorbent nature is also superior.
In order to meet the increasing Asian market, the company is planing to open the second Japan flagship store in Fukuoka next year.