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Abercrombie & Fitch Plans to Dominant New Market- Europe

August 13th, 2010 at 12:54 am

The American company Abercrombie & Fitch announced their developing plan on European and British market09 Winter, the World of Tasteful Tiffany & Co !
The company is planning to explore markets in Italy, France, Germany, Spain, Denmark and Sweden, and to establish new main business locations in Britain. The Company also announces it has retained PBS Real Estate Company and its Principal Ms. Laura Pomerantz as exclusive European and United Kingdom real estate consultant. PBS Real Estate will provide the innovative solution to the commercial estate for both proprietors and tenants. It will be responsible for finding the new storefront for A & F.Laura Pomerantz once assisted Abercrombie & Fitch to open New York flagship store at the Fifth Avenue of Manhattan and speciality stores of RUEHL at the Bleecker street of Manhattan.Classic Newest Products of Links of London
Abercrombie & Fitch is a high-priced casual apparel brand of American life designed for age 18-22 years old university student. This company owns four brand clothes they are Abercrombie & Fitch, Abercrombie, Hollister Co., and RUEHL No.925. They are designed according to the fancy and economic capability of customers with different ages. The company also launched another brand it's "Concept 5" in the market in January 2008 .Why Shop Links of London UK for Firefighters
Sellers of young wearings think that the European market has a strong demand for Abercrombie & Fitch brand. It can be proved by the successful operation results of first European flagship on Burlington Gardens Street No.7 in London in England. The company's chairman and chief executive Mike Jeffries said, Abercrombie & Fitch co. made long-term assessment for the European market, indicated that the market had a strong demand for Abercrombie & Fitch brand, He think it's the right time for Abercrombie & Fitch to activate the European market which in its international growth strategy. But in fact,many retailers which set headquarters in USA found the run of European market is even harder than expected. There are numerous competitors in European market, especially the competition among Wal-Mart, Gap and other brands in Germany. Coupled with the immature of the dependent paths, it is more difficult to develop and operate the European market. However, Abercrombie & Fitch is fully confident, for its recent sales profit is 2% higher than the profit growth rate of the same stores expected by analysts and its total returns of that month is $293.2 million. Compared with the same time last year it increased 21%, and the total sale from January to June this year was 1.25 billion U.S. dollars, compared with the same time last year it increased 15%.
Abercrombie & Fitch has 182 exclusive stores named the same as the company, 409 Hollister Co. exclusive stores and 17 RUEHL exclusive stores in America, There are 3 Abercrombie & Fitch franchised stores and 3 Hollister Co. stores in Canada and 1 flagship store of the same name in London.

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