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China Mobile Development & Its Fourth Brand

November 17th, 2010 at 05:16 am

After entering the WTO, traditional and emerging industries of China develop fast, and the competition among communication industries turn white-hot. But I always ask myself and peer a word, how does China Mobile develop in the future? How can Chinese enterprises get rid of the short-lived result?Your Show Time!! OL all Are Crazy about UGG Boots Bailey Button
According to the national conditions, since the carry out of the birth control, child position becomes the highest one throughout history. UGG Boots Classic Short , the Common Decision of Girls They changes from the past "My Son" into today's "Emperor". Vintage-Inspired: Magnificent Jewelry As long as the kids need, no matter how hard their parents would meet it. When one family goes out, the children will always be entitled with the right for the lunch site, and however, they choose the McDonald`s or KFC. We could see that too often. No children would ever say he wants to use China Mobile,when the parents ask what they want,which is a problem deserved researching.
It is actually not difficult to see, a enterprise's continuous development needs to own the brand, and more important is to aim at large stable customers in the future. How to make these children loyal consumers of China Mobile?The answer to this question is brand and experience! From this conclusion we can imagine that the future development trend of China Mobile is displaying and place of expeciencing the brand.
China's information industry is in a stage of rapid development, 3G licenses will soon be released, WTO's five-year period of infant industry protection will come to an end. The more important in the 3G era is experiential marketing. Business hall should no longer be a simple fee charger and consulting business sector, and more importantly providing experience of products. When a person has nothing to do, the first idea comes to his or her mind is to go shopping, but no one even thinks of going to the business lobby of China Mobile. Business halls are always waiting for customers all the time, and the customs come to pay the telephone charges or consult business, or to complaints and grievances. There has never been a customer who wants to take a stroll in the business hall in his spare time, just in order to find out some new service to stimulate demand and consumption.
The wise action of China Mobile should introduce the fourth brand, positioning children and adolescents, and the core purpose is to develop potential big customers. When a brand blasts into the mind of a child,it will follow him all his life. Children's mind is placed in the stage of growth and maturity which will affact children's future personality, value and outlooks. Strengthen the brand effect during this period will bring huge customer group of China Mobile in the future. But when thesse customers become the pillars and main merbers of society, they will create invaluable value and profit for China Mobile.

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